Delivering high-value client conversations for a digital media giant

Teaching the world’s biggest social network how to connect with clients better

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"If you have five key meetings a week or a huge meeting a quarter this training is a must. It’s not about going into a meeting with a set plan, it’s about preparing for what might arise. Seriously good session."
Head of Industry
Meta

Solution

Meta’s goal was to give Client Partners a tool kit to understand their client’s world at a deeper level so they could move from ‘service provider’ to ‘consultative partner’.

True & North joined forces with Meta’s L&D team to tailor our Client-Centred Thinking Workshop to the task at hand.

This program has since been iterated and rolled out to a wider group of client leaders across the EMEA and Americas.

Meta’s client-facing team loves Client-centred Thinking so much, that they now share it with their key agency partners-incl. Publicis, Dentsu IPG and Omnicom- as part of the global Facebook Select programme

The results

SIMPLIFYING COMPLEX ADVERTISING PRODUCTS

“We learnt how to see some of our more complex products, like conversions-API, from the perspective of the customer… this unlocked powerful questions and a plan for a conversation they’d want to have.”

Client Partner
Meta

ENGAGING A SENIOR SALES AUDIENCE

“True & North’s workshops are unlike any other… the pragmatic learning opportunities they provide address a range of learners, uniquely also supporting a more senior sales profile.”

Head of Business Sales Learning & Enablement
Meta

ACTIONAL UNDERSTANDING OF THE CLIENT

“This was different from other Meta training, it is more actionable. We brought together theory and practice and we collaborated. [I learnt] to slow down to reposition myself and our solutions around the client personally and around their problem”

Client Partner
Meta

MOVING FROM SERVICE PROVIDERS TO CONSULTATIVE PARTNERS

The Client-centred Thinking workshop has helped 100s of Meta’s global client facing teams elevate the conversaitons they have with their brands and agencies

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