CHANNEL 4, Nailing the Brief

CHANNEL 4, Nailing the Brief

Nailing the Brief Enabling young creatives to do the business Solution British broadcaster Channel 4 is known for its innovative and diverse programming, including groundbreaking documentaries, comedy, reality TV shows and independent films. It’s renowned for pushing...
CAPTIFY, Delivering a Value-Selling Evolution

CAPTIFY, Delivering a Value-Selling Evolution

Delivering a Value-Selling Evolution Shifting mindsets from Product-centric to Client-centric Solution Captify, a leading search intelligence company, provides unique insights that help advertisers, agencies, and publishers make informed media and marketing decisions....
WE TRANSFER, Selling advertising in a virtual world

WE TRANSFER, Selling advertising in a virtual world

Selling advertising in a virtual world Ensuring a cohesive approach across distributed global teams Solution When Covid presented the challenges of selling effectively in the virtual world and adapting to a risk-averse market, WeTransfer wanted to equip its sales and...
SENSAT, Sales transformation at a leading AI SaaS platform

SENSAT, Sales transformation at a leading AI SaaS platform

Sales transformation at a leading AI SaaS platform How to transform revenue by increasing sales effectiveness Solution Sensat provides a purpose-built cloud platform to facilitate early testing, evaluation and visualisation of large civil infrastructure projects...
EURONEWS, Making sales conferences count

EURONEWS, Making sales conferences count

Making sales conferences count Packing more value than ever into your annual all-staff event Solution Working with senior Euronews stakeholders, True & North delivered a two-day sales simulator, where teams competed to deliver the perfect pitch in response to...