Channel 4, Nailing the Brief

12th March 2024

Nailing the Brief Return to Clients Enabling young creatives to do the business I enjoyed breaking down the brief, identifying the challenges and deducing insights. Really good course that landed perfectly. 4Studio Delegate Solution British broadcaster Channel 4 is...

Captify, Delivering a Value-Selling Evolution

28th February 2024

Delivering a Value-Selling Evolution Return to Clients Shifting mindsets from Product-centric to Client-centric. "It is incredibly rewarding to see individuals develop in just one or two sessions. We see the proof on the subsequent sales calls. It is a wonderful...

WE TRANSFER, Selling advertising in a virtual world

31st July 2023

Selling advertising in a virtual world Return to Clients Ensuring a cohesive approach across distributed global teams "True and North delivered a tailored programme of workshops that strengthened our pitches and fostered greater cohesion within a distributed global...

SENSAT, Sales transformation at a leading AI SaaS platform

31st July 2023

Sales transformation at a leading AI SaaS platform Return to Clients How to transform revenue by increasing sales effectiveness "Our sales representatives are selling 10x more on average and Average Customer Value is 5x larger than 2 years ago. True & North...

EURONEWS, Making sales conferences count

31st July 2023

Making sales conferences count Return to Clients Packing more value than ever into your annual all-staff event “In order to grow revenue, we had a big shift to make, we had to reset processes, change the types of revenue we generated and we had to reorientate the team...