General
Life-long learning is a mindset
Building a learning culture At True & North, we are passionate advocates of life-long learning. From learning to surf in our 40s, studying a new language in our late 30s, or acquiring fundamentally new skills at our jobs, we are amazed by the joy & impact...
Sales resilience: How to keep moving forward in a crisis
With a new cost of living crisis starting to bite, political u-turns, uncertainty in the markets – not to mention the war in Iran – it’s no wonder the business world is on edge. Between sky-high energy bills and the feeling that another recession is just...
Knowing me, knowing you
The art of building client trust With the limitations of video conferencing becoming all too clear, the art of face-to-face networking has become highly prized. But what about those of us who find networking difficult? While there’s an enduring perception that some...
Selling the new
The Innovation Paradox “Innovation is essential for growth”. It’s a management phrase, along with “Innovation is the lifeblood of our business”, that we often hear. These ideas are rarely called into question. Quotes such as Steve Jobs’ “Innovation distinguishes...