General

Selling the new

Selling the new

The Innovation Paradox “Innovation is essential for growth”. It’s a management phrase, along with “Innovation is the lifeblood of our business”, that we often hear. These ideas are rarely called into question. Quotes such as Steve Jobs’ “Innovation distinguishes...
Selling in a volatile market

Selling in a volatile market

How to capture market share in a shifting economy In a world where technological change and economic volatility have become part of our reality, it’s abundantly clear that the next few months (and perhaps even years) are going to be severely difficult for many...
Curiouser and curiouser

Curiouser and curiouser

The Death of Deep Curiosity In his 2010 book The Shallows, journalist Nicholas Carr argued that the internet was re-wiring our brains in negative ways. As Carr argued, our grey matter just wasn’t built for such a tsunami of stimuli. And ironically, despite having the...
Nice execs finish first: why empathy is a commercial imperative

Nice execs finish first: why empathy is a commercial imperative

Moving beyond IQ: The need for relational intelligence For the past few years, it’s been nigh on impossible to skim through any LinkedIn post, job advertisement or business thought-leadership piece without coming across one word: empathy. The London Business...
Why neurodivergence can give high-performing teams an edge

Why neurodivergence can give high-performing teams an edge

David Clayton on how embedding a culture which embraces and celebrates differing thinking styles benefits the whole organisation Why cognitive diversity is a commercial asset Like one in ten people in the UK, I’m dyslexic. Writing at school put my mind in a fog. I was...
Selling When the Solution is Unclear

Selling When the Solution is Unclear

The challenge of unfamiliar client problems It may come as no surprise that in a rapidly changing world, B2B buyers are no longer just looking for vendors; they are looking for answers to problems they don’t yet understand. As they seek to answers unfamiliar...