Our clients

“Sales feels 'icky' to us. We needed to feel comfortable and confident in sales in a way that felt right. Client-centred Thinking broadened the aperture and made growth feel less like a chore to do and more like a service to provide. ”

“We’re now working more efficiently. What would have taken three or four softly, softly client meetings can now be agreed in one.”

Our sales representatives are selling 10x more on average and Average Customer Value is 5x larger than 2 years ago. True & North training has enabled us to refine our sales process, greatly increasing sales effectiveness.

“To grow revenue, we had to reorientate the team to think differently, going from a fixed portfolio to an insight-led / client-centred approach. True & North were integral to this huge reset. As a result, we grew 31% in a shrinking market.”

“True & North's approach is completely aligned with our strategic and creative development approaches. So it hasn't gone against the grain of how we already operate but accelerated many of the opportunities we need to unlock with our existing clients.”

“We’ve become better partners to our clients. True & North have made pitching, winning & delivering far more effective. We’ve won more business as a result.”

"It is incredibly rewarding to see individuals develop in just one or two sessions. We see the proof on the subsequent sales calls. It is a wonderful opportunity for us as a team that is expanding globally to partner with True & North. "

“What sets True & North apart is how they approached our challenges with practical, immediately applicable techniques that will become sustainable habits and language across the organization.”

“If you have five key meetings a week or a huge meeting a quarter, this training is a must. It’s not about going into a meeting with a set plan; it’s about preparing for what might arise. Excellent session.”